San Alfonso wanted a campaign that felt current without losing its roots.
The goal: visuals that stop the scroll and still feel authentic.
I used AI as a creative tool to produce a series of striking, on-brand visuals at speed.
Every frame was art-directed to stay true to the brand voice, not just generated.
A cohesive set of AI-driven assets ready to run across social and paid.
Fast to produce, unmistakably crafted.